S

Share Your Story

The origin, the conviction, the turning points

Origin Story

"I previously oversaw 750 financial institutions at the regulator with only two supervisors. At that ratio, proactive oversight isn't difficult, it's structurally impossible. You sample, you react, and you spot problems only after the fact. I believed there had to be a better way. That conviction became CyberHeed."

Raif Bedewi, Founder & CEO, CyberHeed

CyberHeed was born from Raif's firsthand experience of the impossible task facing regulators and compliance teams. Overseeing 750 institutions with two supervisors meant oversight was always reactive, never proactive. The question wasn't whether things would slip through — it was how much.

"We started CyberHeed to fix the small and medium business issue — it's a problem that everyone recognises and really no one has been able to solve. The entire cybersecurity industry today tackles the problem of 2% of businesses worldwide, and it's in billions and billions of dollars. The 98% is ignored, it's underserved."

"We very quickly recognised that we will not be seeing any revenue anytime soon. And because this is commercially driven, we should perhaps park it. Our platform is ready to serve that segment, just not today."

Raif Bedewi, Founder & CEO, CyberHeed

CyberHeed's original vision was to serve the 98% of businesses the cybersecurity industry ignores. When the SMB market proved commercially unviable without massive investment, Raif pivoted to enterprise and mid-market — but the platform was built to scale back down when the time is right.

"Because we come from practice, we're very sceptical about using AI. It's not something you can easily trust, especially if you're tasked with protecting organisations. So we spent a lot of time in the kitchen trying different dishes until we came up with a dish that we thought, okay, this is it."

"We took this for people that wanted to taste it: what do you think of us applying AI in this way to achieve these objectives? And then tweaked it, tweaked it until we got to the right recipe."

Raif Bedewi, Founder & CEO, CyberHeed

CyberHeed's AI wasn't built following the hype cycle. As practitioners who protect organisations, Raif and his team approached AI with deep scepticism. They tested extensively, iterated with real users, and only shipped when the "recipe" was proven. This practitioner-first approach is what separates CyberHeed's AI from marketing-driven competitors.

"We have this motto within CyberHeed and we love it: 'If it's logical, then it's doable.' So we just go with that. Provided it makes business sense and it makes common sense, then it's something we will achieve."

Raif Bedewi, Founder & CEO, CyberHeed

This isn't empty startup optimism. CyberHeed proved it when a New Zealand consultant described a problem they thought would take months to solve. Raif's team built Automat — now the company's flagship feature — and reduced consultant stock time by 98%.

The Hard Lessons

"In 2007, when mobile phones just came out, we created the Uber Eats of today. We had about 100 restaurant chains on our product. But the ecosystem was not ready — the restaurants didn't feel they were losing out, and the customers didn't think they had a need. We were ahead of time by probably three to four years."

Raif Bedewi, Founder & CEO, CyberHeed

Raif's first venture was Uber Eats before Uber Eats existed. The product worked, the market wasn't ready. The lesson: being right too early is the same as being wrong.

"We built an amazing product for the smaller segments. But when we went to market it, that's when we realised you actually need millions and millions of dollars before you're successful. So we pivoted — that was one year worth of work."

Raif Bedewi, Founder & CEO, CyberHeed

A year of development for the SMB market taught Raif that great technology alone doesn't create viable businesses. The pivot to enterprise wasn't a retreat — it was a strategic decision to build the commercial foundation needed to eventually serve the underserved 98%.

What Drives Us
Mission

"Let's make compliance interesting. Let's move away from the admin work around doing compliance into doing compliance and letting the systems help us with the admin work. Instead of wasting a week on just admin work to then spend a couple of days on compliance, how about we make that full time on compliance?"

Raif Bedewi, Founder & CEO, CyberHeed

CyberHeed's driving motivation is to transform compliance from the thing everyone dreads into something that genuinely improves security. Compliance should be about protecting your organisation, not filing paperwork.

Business Wins

A customer self-assessed at 84% compliance. CyberHeed's AI scored them at 43% — revealing real gaps before auditors did. This is "Substance Over Appearance" in action: showing organisations their true security posture, not what they want to hear.

84% self-assessed
43% actual (AI-scored)
41 points of false confidence eliminated

Traditional gap assessments take 4–6 weeks. CyberHeed completes them in 2 hours. This isn't about cutting corners — it's about AI doing the analysis work so humans can focus on fixing the gaps.

2 hours vs. 4–6 weeks
98% reduction in consultant stock time

"We listen. When we're coming up with a new way to fix a problem, we spend a lot of time listening to people on whether they think this would work for them or whether there's a better way to do it. It's invaluable — they now have a say into a product that they're looking forward to using, and they want to see their ideas render."

Raif Bedewi, Founder & CEO, CyberHeed

Half of CyberHeed's features came directly from customer conversations. The founding team has remained intact since inception because the culture values listening over dictating. Customers co-create the product, they don't just consume it.

"A consultant said he spent two months going through 500-700 files analysing them. He thought his problem was in the corner of the room. When he was explaining, I was like, no, forget the corner. I said, how about we do it in an hour? He said, how are you going to do it? I said, let me talk to you in a couple of weeks."

"We took that challenge. The solution today is our flagship and we call it Automat. It literally helps reduce consultant stock time by 98%."

Raif Bedewi, Founder & CEO, CyberHeed

CyberHeed's Automat feature was born from listening to a consultant's real problem, then solving the root cause rather than the symptom they described. This is CyberHeed's approach: tackle the heart of the problem, not the corner.

P

Purpose

Why CyberHeed, why it matters, why now

Mission Statement
Our Mission
CyberHeed makes compliance and security accessible by helping organisations achieve genuine security posture, not just certificates. We do it properly: no shortcuts, no checkbox exercises, no false confidence. Our AI-powered platform transforms compliance from a periodic scramble into continuous assurance, so organisations are audit-ready at any time.
Value Proposition

"CyberHeed delivers audit-ready confidence through AI that actually works. Organisations move from periodic compliance scrambles to continuous assurance, achieving genuine security posture, not just certificates."

"If you're looking for a partner, not just a product that is forced onto you or that you may not need, then it's us. A partner who would listen to ensure that they deliver."

Raif Bedewi, Founder & CEO, CyberHeed
Why NOW?
Four forces converging:
Regulatory Scrutiny Increasing globally — Raif saw this firsthand at Dubai's regulator
AI Maturity Genuine reasoning is now possible, not just template-matching
False Confidence at Scale "Get certified in a week" competitors create certificates without security
Continuous Oversight Phase 2 vision signals the industry is moving toward continuous regulation — organisations that don't adapt get left behind
Why THIS? — The Five Problems CyberHeed Solves

"If it's in Excel, it's dead. It's only alive when Excel is open."

Raif Bedewi, Founder & CEO, CyberHeed

Customer language: "We're still using Excel for everything. It's a nightmare."

Compliance managed in spreadsheets means scattered evidence, version control chaos, and no single source of truth. When audit time comes, teams spend weeks hunting for documentation that should be at their fingertips.

Customer language: "Every audit feels like a fire drill. We're never ready."

Compliance becomes a last-minute panic because it's treated as a periodic event, not an ongoing discipline. Teams scramble to collect evidence, close gaps, and hope nothing falls through the cracks. Certifications become a source of anxiety rather than confidence.

Customer language: "We thought we were at 84%. Turns out we were at 43%."

Self-assessment without rigorous validation creates a dangerous gap between perceived and actual compliance posture. Organisations believe they're ready when they're not — until an auditor or a breach reveals the truth.

Customer language: "We don't have enough security experts, and we can't afford to hire more."

Compliance requires specialised knowledge that most organisations can't afford to build in-house. Small teams manage complex frameworks across multiple standards with limited training. Junior staff make mistakes that take months to correct.

"Consultants have now started hiring fresh graduates and putting them on the job because those fresh graduates can interact with the AI and the AI makes them sound a lot more experienced. The product created an opportunity for fresh graduates to do something meaningful without having that challenge of am I going to be able to do well or not."

Raif Bedewi, Founder & CEO, CyberHeed

Customer language: "We got the certificate, but I'm not sure we're actually more secure."

Some compliance tools optimise for speed to certification, not genuine security improvement. Organisations tick boxes, receive certificates, and remain vulnerable to the threats compliance was designed to address. A certificate that provides false assurance. When a breach occurs, the organisation discovers that compliance and security were never the same thing.

Product Entry Points
Question Answer
Best entry point for a new organisation? Compliance Management Base Licence (includes ISO 27001, intuitive onboarding)
Most strategic long-term change? MSSP/Multi-Tenancy packages (enables the Phase 2 "operating system for regulation" vision)
No-brainer next step? Framework Add-ons (once on the base platform, adding NIST CSF or SOC 2 is incremental)
E

Educate

5 authority areas where CyberHeed educates its market

Authority Area 1
Why "Certified" Doesn't Mean "Secure"

Problem: Organisations invest months and significant money to achieve certification, then discover they're still vulnerable. The certificate gave them confidence, but not security.

Current State: Most compliance tools check if a control exists, not if it works. "They just check if MFA is enabled." But enabled where? For whom? Proven how often? The standard expects MFA on every single user, proven quarterly.

Methodology: Treat every control like an auditor would — demand proof, not claims. The question isn't "do you have this?" but "prove to me you're actually doing this, consistently, across your environment."

84% self-assessed → 43% actual
"Upload your current evidence pack. See what an AI auditor finds vs what you assumed."
Authority Area 2
Why Compliance Keeps Failing

Problem: Teams work hard, hire consultants, buy tools — and still scramble before every audit. They blame themselves. But it's not a people problem, it's a system problem.

"If it's in Excel, it's dead. It's only alive when Excel is open."

Raif Bedewi, Founder & CEO, CyberHeed

Methodology: Stop treating compliance as a project with a start and end date. It's an operating rhythm, not an event. The system needs to push you, not wait for you to remember.

"Map your current compliance tasks. How many live only in someone's memory?"
Authority Area 3
How to Scale Compliance Without Scaling Headcount

Problem: "I'd love to, but I don't have the resources." Compliance teams are stretched. Adding frameworks means adding people — or so they think.

"Distribute ownership, not just tasks. If you satisfy the AI, you satisfy me. Make non-experts capable of contributing without needing to become experts first."

Raif Bedewi, Founder & CEO, CyberHeed

Methodology: Give non-experts access to their controls only — not the whole framework. Let the system validate. They don't need to understand the standard, just their part.

Contributors: 3 → 10 without hiring
"List controls currently sitting with one overloaded person. Who actually performs that activity day-to-day?"
Authority Area 4
From Afterthought to Always-Ready

Problem: Compliance only gets attention a month before audit. Then it's a scramble. Evidence is gathered, gaps are discovered, and the team works weekends hoping nothing critical surfaces.

"The inline auditor — like having an auditor shadowing you all the time, not showing up after the fact. Evidence is validated when uploaded, not when questioned."

Raif Bedewi, Founder & CEO, CyberHeed

Methodology: Every time you do something compliance-related, capture evidence immediately. The system validates it against the control requirement in real-time. Gaps surface when they happen, not 11 months later. Audit becomes a formality.

"Ask yourself: if an auditor walked in tomorrow, how long to produce evidence for any control?"
Authority Area 5
Where to Focus (and What Wastes Time)

Problem: Teams stare at ISO 27001's 93 controls or Essential 8's maturity levels and freeze. Or worse, they start everywhere at once and finish nowhere.

"Command and conquer. You can't implement it in one go. There's an order of operations — what the baseline is, what comes first, what can wait. Focus creates progress; scattered effort creates exhaustion."

Raif Bedewi, Founder & CEO, CyberHeed

Methodology: Start with what's legally required. Then address where 90% of attacks actually come from. Build maturity in layers — don't jump to advanced before basics are solid. Sequence by impact, not by what's easiest.

"What's your current maturity on the controls that actually stop 90% of attacks?"
ICP Pain Statements
Pain Statement CyberHeed Response
"We're still using Excel for everything." "If it's in Excel, it's dead. CyberHeed gives you a living, always-current view of your compliance posture."
"Every audit feels like a fire drill." "Because you're treating compliance as an event. CyberHeed makes it an operating rhythm — audit prep in hours, not weeks."
"We thought we were compliant. We weren't." "Self-assessment creates false confidence. Our AI validates like an auditor would — demand proof, not claims."
"We can't hire more security experts." "You don't need to. Distribute ownership to the people who already do the work. The AI guides them."
"We got the certificate but I'm not sure we're more secure." "A certificate without genuine security posture is false assurance. CyberHeed delivers substance, not just appearance."
"Compliance consultants are too expensive and too slow." "Traditional gap assessments take 4–6 weeks. CyberHeed does it in 2 hours. Same rigour, 98% less time."
A

Authority Building

Proof points, testimonials, and why prospects should trust CyberHeed

Client Testimonial
Head of Cybersecurity, Government Entity (UAE)

"CyberHeed GRC platform has been a game-changer for our organisation. The platform accelerated our journey to ISO compliance and full alignment with the Dubai Electronic Security Centre Information Security Regulations, achieving results in just weeks, not months or years. What truly sets CyberHeed apart is its powerful smart AI engine. It identified gaps in addition to ensuring they were closed with high-quality, audit-ready evidence that easily stands up to internal and external scrutiny."

"The efficiency gains were remarkable, proving that AI, when applied correctly, does not replace people, it empowers them. For organisations serious about meeting international standards or regulatory requirements, I confidently recommend CyberHeed."

Head of Cybersecurity, Government Entity in UAE
Partner Testimonial
Peter Srbinovski, CISO, Genisys Australia

"As a cybersecurity services provider, we're always evaluating new technologies for our clients. As an early adopter of CyberHeed's Multi-Agent AI system, I can say this is truly transformative for compliance operations. Organisations finally have a solution that makes compliance continuous rather than a periodic scramble."

Peter Srbinovski, CISO, Genisys Australia
Expert Testimonial
Ahmed ElAshmawy, Technical Director, Axenic

"The ability to continuously audit, share feedback, and drive improvements in real-time fundamentally changes how organisations manage compliance. It shifts the paradigm from episodic validation to continuous assurance, where compliance becomes the foundation for operational excellence and stakeholder trust."

Ahmed ElAshmawy, Technical Director, Axenic
Authority Moment
Industry Recognition — Competitors Taking Notice

"During the last cybersecurity conference, we were demonstrating our AI capabilities that we came up with, we invented. The majority of those that came — there were a lot of competitors that came and they were asking, do you mind explaining what you guys are doing? And we actually welcome it. There were pictures of us speaking to our competitors about how we're going to best solve the problem."

Raif Bedewi, Founder & CEO, CyberHeed

When competitors seek you out at conferences to understand your approach, that's a form of authority money can't buy. CyberHeed doesn't guard its innovation behind walls — it welcomes the conversation because genuine capability speaks for itself.

Authority Moment
The Customer Who Described CyberHeed Without Knowing It

"There was this lady from a very big government organisation here in Australia. Her manager asked her to come down saying there's got to be a product out there that can help us with our compliance. She started explaining exactly our product without knowing it — something that uses AI to enable us to do 1, 2, 3. And I was just smiling."

"I said, you know what you just mentioned, let me show it to you — it does exist. I started walking her through it. She was amazed."

Raif Bedewi, Founder & CEO, CyberHeed

The strongest validation: a prospect describing their dream solution and discovering you've already built it. This moment captures CyberHeed's market timing perfectly — organisations are actively seeking what CyberHeed delivers.

Proof Elements Summary
Proof Point Metric Context
False Confidence Detection 84% → 43% AI found 41 points of hidden gaps
Speed 2 hours vs. 4–6 weeks Gap assessment time reduction
Consultant Efficiency 98% reduction Automat flagship feature
Co-Creation 50% of features Came directly from customer conversations
Team Stability Founding team intact Since day one — people valued, not utilised
Founder Experience Two decades Cybersecurity + regulatory oversight
Industry Influence Vendors seek Raif's advice "If anyone is going to understand this product, it's you"
Framework Coverage ISO 27001, NIST CSF, SOC 2, Essential 8 Multi-framework, single platform
Credibility Hierarchy

When building trust with prospects, CyberHeed leads with proof in this order:

1
Problem first
"You thought you were at 84%. You're at 43%. That gap is where breaches happen."
2
Solution second
"AI that validates like an auditor would — continuous assurance, not periodic scrambles."
3
Proof third
"Government entities, Genisys Australia, Axenic — all endorsing the approach."
4
Founder credibility fourth
"Two decades in cybersecurity, oversaw 750 institutions, built AI the sceptical way."
K

Keep Consistent

Brand voice, tone, guardrails, and signature phrases

Brand Identity
Brand Name CyberHeed
Tagline AI-Powered Compliance & GRC Platform
Voice Smart, expert, responsive, principled, direct
Personality Practitioner-built, substance-driven, partnership-oriented
Brand as a Person Smart, expert, responsive, principled, direct
Customer Feeling Confident, assured, genuinely protected
Core Values
1. Integrity Without Exception

"We've walked away from deals that didn't feel right. Our reputation matters more than any single contract. When we make you a promise, we keep it; you can talk to any of our customers and they'll confirm that."

We do the right thing even when it costs us. Rejected partnerships with insider demands, refused to create fake employee profiles, declined kickback arrangements. Ethics, transparency, and reputation are never traded for short-term gain.

2. Substance Over Appearance

"We're not interested in impressive demos that don't translate to real outcomes. When our AI evaluates your evidence, it's actually reading and reasoning, not pattern matching. That's why it catches things human reviewers miss."

Every feature, every claim, every commitment must stand up to scrutiny. Built AI that actually reasons through evidence, not template-matching. Sat on AI capabilities for months before release to ensure genuine value.

3. Shared Success

"We listen. Half of what you see in our platform came directly from customer feedback. When you tell us something isn't working, we fix it; usually within weeks, not quarters."

When our customers and partners succeed, we succeed. Core team members have equity. Founding team has remained intact since inception. Partners are enabled to succeed, not just contracted to resell.

Brand Voice Pillars
1. Expert but Accessible
Do
"Your compliance score should be the same on a random Tuesday as it is on audit day. If it's not, you have a system problem, not a people problem."
Don't
"CyberHeed's multi-agent AI leverages advanced reasoning models to continuously validate organisational GRC posture."
2. Direct, Not Slick
Do
"You thought you were at 84% compliant. Our AI scored you at 43%. That's 41 points of false confidence."
Don't
"Our solution identifies compliance gaps through continuous assessment optimisation."
3. Problem-First, Not Product-First
Do
"Your team spends 4–6 weeks on gap assessments. What if that took 2 hours and was more accurate?"
Don't
"CyberHeed features AI-powered gap assessment, continuous compliance monitoring, and multi-framework support."
4. Partnership, Not Sales
Do
"50% of our features came from customer conversations. Tell us what's not working and we'll fix it — usually in weeks, not quarters."
Don't
"CyberHeed provides industry-leading customer success and onboarding support."
5. Practitioner-Built, Not Consultant-Designed
Do
"We come from practice. We spent a lot of time in the kitchen trying different dishes until we got the recipe right. We're sceptical about AI too — that's why ours actually works."
Don't
"Our team brings decades of combined cybersecurity experience to every engagement."
Signature Phrases

Use these consistently across campaigns, content, and conversations. These are Raif's actual words and CyberHeed's core messaging.

Phrase Context
"Done properly, no shortcuts" Core brand promise — anti-checkbox positioning
"Genuine security, not just certificates" Substance over appearance — value proposition
"Audit-ready at any time" Continuous assurance — product benefit
"AI that actually works" Practitioner scepticism — differentiation
"Continuous assurance, not periodic scrambles" Methodology positioning — the CyberHeed way
"If it's logical, then it's doable" CyberHeed's internal motto — innovation culture
"If it's in Excel, it's dead" Problem framing — the spreadsheet trap
"Tackle the heart of the problem, not the corner" Root cause approach — Automat origin story
"We don't want gym members that don't show up" Product adoption philosophy — genuine usage
"The inline auditor" Product positioning — continuous validation
"We Are / We Are Not"
We Are We Are Not
Expert but accessible Slick or salesy
Direct, principled, substance-driven Corporate jargon machines
Responsive — weeks, not quarters Rigid product-first vendors
Smart, not slick A clone copying competitors
Partnership-oriented Transactional — sign and forget
Built from practice and decades of experience Built from reading about the problem
Innovation-driven (we invent, not copy) Feature-matching what competitors have
Listeners first — co-creators with customers Product imposed on you
Tone Adjustments by Context
Context Tone Example
Cold email Problem-led, question-driven "Quick question — if an auditor walked in tomorrow, how long to produce evidence for any control?"
LinkedIn Peer-to-peer, practitioner "Most compliance tools check if a control exists, not if it works. That's the gap where breaches happen."
Lead magnet Educational, generous "Here's what we learned after two decades in cybersecurity: compliance keeps failing because it's treated as a project, not a rhythm."
Sales call Problem-first, consultative "Walk me through what happens when an audit is 30 days out. Where does your team start scrambling first?"
Website Bold, substance-led "Genuine security posture. Not just certificates. AI that actually works."
Content Guardrails
Always Include
  • A reference to genuine security posture vs certificates
  • A concrete, relatable problem statement (the spreadsheet trap, the audit scramble)
  • A clear next step or call-to-action
  • Positioning as a partner, not just a vendor
  • Proof points (84% to 43%, 2 hours vs 6 weeks, 50% features from customers)
Never Include
  • Disparaging language about competitors (CyberHeed doesn't compare)
  • Technical jargon (multi-agent, transformer, NLP)
  • Checkbox mentality or "get certified quick" messaging
  • Slick/salesy or corporate language
  • Overpromising — never claim what can't be demonstrated
  • Battle cards or competitive comparison tables